Logo & Identity Usage
Our Champlain College logo system is the foundation of our brand identity.
Our identity system is made up of the Champlain College wordmark, and a secondary graphic (the shield). In order to accommodate a variety of needs and make the system accessible and easy to use, we’ve supplied a variety of lockups in both print and Web file formats, all of which can all be downloaded below.
Lockup Example
Wordmark
Logo Usage & Rules
- The Champlain College wordmark and motto should never be recreated or typeset. Only official logo files should be used in communications.
- Likewise, do not alter the proportions of the identity marks or the spacing between its elements. (Please discard older versions of our logo where this is the case.)
- Do not stretch, distort or recolor any of the logos. When possible use the color versions of all logos. If that’s not possible we have provided black-and-white alternatives you may use.
- Do not put the logos in a secondary shape or amend them with text, icons, other logos, drop shadows, outlines or any other type of graphic embellishments.
- When addressing external audiences not familiar with Champlain College, the shield and/or the motto should always be accompanied by the Champlain College wordmark.
- The shield should only exist one time on a single page. Do not use the wordmark/shield lockup with the motto/shield lockup.
- When using the wordmark in conjunction with the motto and/or shield, they should flush align left with the wordmark at the top of the page and the motto and/or shield at the bottom.
- Make sure the wordmark is always larger than the motto.
- All printed and digital use of the Champlain logo must be reviewed by the Office of Marketing for approval. Please have a printer or digital proof sent to the Director of Marketing before printing or publishing to assure designers and vendors have adhered to the above rules.
Usage Rules Examples
In order for the College’s visual identity to be recognizable and consistent we ask that you only use one of the supplied logo lockups without altering it in any way. If you have a need for a variation of our logo that isn’t supplied in the suite you can contact our department for assistance.
Before applying any of the logos, please familiarize yourself with the usage rules below.
-
Do not recreate or typeset any of the identity marks.
-
Do not alter the spacing, proportions, or type size of the identity marks.
-
Do not stretch or distort the identity marks.
-
The identity marks should only appear in white, black or Pantone 302.
-
Do not put the identity marks in a secondary shape.
-
Do not amend the identity marks with additional graphics.
-
Do not add effects such as drop shadows or outlines to the identity.
-
When addressing external audiences the shield should always be accompanied by the word mark.
-
The shield should only exist one time on a single page.
-
Do not change the proportions between the wordmark and the logo. The wordmark should always be bigger.
Office of Marketing
Location
Office Hours
9:00 AM – 5:00 PM