Prospective student outreach, applicant communications, and more.
Email is a central part of the recruitment process. Our team manages email communications to various Champlain College audiences, focusing primarily on prospective students.
Tips for Writing Better Emails
01
Write a descriptive yet concise subject line
Think of a newspaper headline: short, attention grabbing, and tells you exactly what to expect in the article.
02
Keep your message short
Most emails need to include only five basic details:
Who you are
What you want
Why you’re asking the recipient
Why they should do what you’re asking
What the next step is
03
Break up your text to make it scannable
Use bulleted lists instead of sentences whenever possible
Keep your paragraphs to only a few sentences or lines.
Especially important now that the majority of email is read on phones or tablets.
04
Include a clear call to action
If you want a response, tell your recipients what to do.
If you need them to respond, tell them exactly what information is needed and how many separate questions need to be answered.
If you need them to click a link and fill out a form, be similarly clear about that.
05
Proofread your email for spelling and grammatical mistakes
Not only do spelling and grammatical mistakes make your emails harder to understand, they also lower your credibility in the eyes of your recipients.
06
Check for incorrect links or missing attachments
Always double-check to make sure essential links or attachments are included.