Sarah McMaster
Staff Member |
Champlain College Online
|
---|---|
Pronouns | She/Her/Hers |
Connect Online |
LinkedIn |
Home State | Massachusetts |
Contact | Remote |
Biography
Sarah McMaster is a seasoned marketing and communications professional with two decades of experience across higher education, B2B, and nonprofits. She focuses on prospect marketing, enrollment management, persistence and retention initiatives, internal communications, strategic planning, authentic leadership, and project management. As Executive Director of Marketing and Enrollment Management for Champlain College Online, she leads marketing and enrollment management strategies from the start of the prospective student lifecycle through enrollment and beyond. McMaster also serves as an adjunct instructor at Clark University and Brandeis University, teaching courses in marketing communications, strategic marketing, marketing ethics, and digital citizenship.
What are your hobbies?
Reading, Kayaking
Favorite local eateries and things to do in Vermont:
Cycling the bike paths is my favorite activity in Burlington.
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