Danielle Johnson

Kaitlin Catania

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Kathleen Ehlers

Biography

Kathleen A. Ehlers is a high-impact, results-driven senior college management professional with over 20 years of experience in higher education. Renowned for her innovative thinking and commitment to enhancing educational opportunities, Kathleen excels in identifying and leveraging untapped opportunities to improve services, streamline operations, and reduce costs without compromising academic quality. She combines business acumen with a deep devotion to education, ensuring responsible budget management, effective policy establishment, and compliance with legal mandates.

Kathleen has a proven track record of driving significant improvements in key performance metrics. Under her leadership, admissions applications increased by 169%, and total traffic grew by 141% over one academic year. She developed and implemented a highly effective admissions team, introduced cutting-edge lead management tools, and launched successful digital advertising campaigns, achieving click-through rates of 15.75% and conversion rates of 6.32%. Her strategic initiatives have consistently exceeded enrollment and registration goals, securing substantial grants and deepening community partnerships.

Throughout her career, Kathleen has demonstrated exceptional strategic leadership in traditional, online, graduate, and professional studies, resulting in notable enrollment growth. She successfully reduced operational expenses by $500K through strategic evaluations and implemented new intake sessions to expand enrollment opportunities. Kathleen’s efforts have consistently led to increased retention rates, higher student satisfaction, and remarkable revenue growth.

Kathleen’s relentless dedication to education and strategic leadership have driven consistent success in her career. She remains a transformative force in higher education, championing diversity and inclusion while improving processes and outcomes for students and institutions alike.

What are your hobbies?

Travel, read, spend time with family, Rotary member and community advocate.

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Marcelle Langan

Biography

Marcelle Langan is an award-winning marketing writer, author, and mom. She is the Director of Institutional Marketing & Web Services at Champlain College and an Adjunct Professor for Champlain College Online. She has been at Champlain College since 2008 and previously held the titles of Director of Web Services; Director of Creative Services: Undergraduate Brand Manager, among others.

Prior to joining the marketing team at Champlain College, Marcelle founded and ran WordBroker Communications, LLC, a consulting firm specializing in marketing and advertising—primarily for startup operations. In addition to running WordBroker Communications, Marcelle held the position of Vice President of Content/Editorial Director of Tavolo, Inc.—a dot.com that was once the largest branded specialty retailer of premium foods and kitchenware on the Internet—where she was responsible for producing the site’s deep content components.

Before being swept up by the dot.com frenzy, Marcelle held the position of Editor-in-Chief of Eating Well magazine. Eating Well was a consumer health title with a circulation of 650,000 gourmet-cooking fans. She also helped launch and was Managing Editor of Food Arts, at one time, the premier trade magazine to America’s finest restaurants and hotels.

Marcelle lives in Burlington, Vermont. Her three grown children are awesome, and her dog, Hiccup—a Pembroke Corgi—keeps her vastly entertained.

Distinctions & Awards

2020 Champlain College John Lavallee Innovation Award “Champlain College Online Website”
2018 CASE Circle of Excellence Bronze Award Director of Digital Strategy: “This is Your Future”
Champlain College Class of 2022 admissions package
2017 Champlain College John Lavallee Innovation Award “New Campus Visit Experience”
2014 Gold CASE District I Excellence Awards “Champlain.edu Redesign”
2014 Champlain College John Lavallee Innovation Award “College Website Redesign”

Publications & Abstracts

Marcelle’s first book, The Big Sister’s Guide to the World of Work, was published by Simon and Schuster in January 2006. She has ghostwritten eight cookbooks, two for Royal Caribbean cruise line, five for Holland America Line, and one for Carnival Cruises. She also ghost wrote a biography of Dolly Farnsworth, one of the original homesteaders in Alaska. The book is called Immigrant’s Daughter: The Extraordinary Life of Alaskan Pioneer Dolly Farnsworth.

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Jason Trahan

Biography

Assistant Graphic Designer Jason Trahan holds a bachelor’s degree in Graphic Design from Castleton University as well as an associate’s degree in Graphics Multimedia & Web Design from the New England Institute of Technology. Before getting hired by Champlain College, Jason had just finished his bachelor’s degree and was actively working to grow his creative portfolio, making this position a significant step towards his goal of being a professional graphic designer.

Jason lives and breathes design. Growing up, his lack of traditional artistic experience led him to express himself through simple drawings like symbols, icons, and logos that he’d either seen around or came up with himself. No school folder or homework assignment was safe from his doodles. Now, branding and logo design are his favorite kinds of design, constantly thinking about what his brand is and how he wants to be perceived by others. Some of his favorite brands from a design perspective are Boundary Supply, Starbucks, Polestar, and Zero Gravity.

Throughout his education, Jason was responsible for the completion of many multi-faceted graphic design projects. One of the most notable was leading a small group of other graphic design students in a rebranding project for the town of Poultney Vermont, as President of the Castleton Content Lab, Castleton University’s graphic design club. Since starting at Champlain, Jason has held a key role, assisting with the ongoing development of the college’s website, and producing promotional materials.

When he’s not building web pages or designing mailers, Jason likes to spend his time admiring the world around him. Camera in hand, Jason is always looking for the perfect weather and light to practice his photography skills. On particularly nasty days, you’ll find him in a cozy coffee shop watching sailing videos on youtube and editing photos. Jason also enjoys hiking, camping, cooking, listening to rock music, eating cider donuts, and exploring the lake on his family’s boat.

What are your hobbies?

Photography, Hiking, Camping, Listening to Music, Boating

Favorite local eateries and things to do in Vermont:

Eat: Cold Hollow Cider Mill, El Cortijo, Vivid Coffee.
Explore: Burlington Waterfront, Sterling Pond, Moss Glenn Falls.
Shop: Slate, Common Deer, Helly Hansen.

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Sherry White

Biography

Sherry White has more than 25 years of experience in media and communications, 13 of which have been in higher education.

White began her career writing for textbook publishers, including Houghton Mifflin and Pearson Education. It was during her time in the textbook industry that she learned to unravel complex material from experts and translate it into clear, relevant information for users.

During her career, White’s interests and skills evolved from writing to digital media, including videography, photography, graphic design, and website design.

Sherry and her husband, Aaron, have two young-adult children, Gabriella and Ian.

What are your hobbies?

Painting, flower gardening

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Tyler Dion

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Hannah Rounds

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