Brooke Barwick

Class	2018

Graduation Year

’18

Organization

Stowe Area Association / Go Stowe

Position Title

Membership & Marketing Coordinator

How are you using your Communication degree at your job?

As the Membership & Marketing Coordinator at Stowe Area Association/Go Stowe, the destination tourism marketing organization for Stowe, Vermont, my Champlain College education has been invaluable in not only my current success but also for creating the opportunities to get me here. My PR degree, marketing specialization, and event management minor from Champlain was the perfect storm of educational skills and knowledge to enter the professional world.
Throughout my time at Champlain, I was fortunate enough to have real-life experience with local clients, a variety of internships, and opportunities to learn technical and professional development skills. This has been extremely helpful in my role. I execute PR campaigns, create and evaluate marketing content, and plan member events for the four-season destination of Stowe. Especially in these uncertain times, my experience and education have been imperative to help navigate our new world and pivot to continue to create impactful marketing and PR opportunities in tourism.
One of my most valuable learning experiences that prepared me to enter the professional world was the Public Relations Campaign Development class. We worked with an actual client, Shelburne Museum, to prepare all the aspects of a full PR campaign as well as develop the skills to work with clients. Experiences like these at Champlain are what made my higher education experience invaluable.