School/Division Division of Communication & Creative Media 
Programs Graphic Design & Visual Communication Major 
Class 2022
Pronouns She/Her/Hers
Home State New York

Internship

Authentic Brands Group in NYC

What drew you to your major?

Having a background in fine arts, I applied for the Graphic Design program because I thought it was a stable career. I didn’t have a good idea of what graphic design really was until attending Champlain College. As a current senior, I now understand that without design theory, communication would be significantly less clear. Graphic design evokes an emotion for someone, which prompts them to take action, or makes it easier for people to digest information. For example, we stop at a stop sign because the sign is red. Red is a color that gives a sense of urgency, so a person is more likely to stop when they see that sign. If it was just a piece of paper that said “stop” in script and black and white, a person would be less likely to take the sign seriously.

Tell us about your internship.

I did an internship at Authentic Brands Group in New York City, and I was able to use the experience from my typography classes to design email newsletters and do brand research while keeping in the brand guidelines. Before being selected, they asked me to redesign one of their brands. I think my experience from my Projects in Graphic Design classes prepared me for that task.

How has Core changed your perspective?

My favorite Core class was definitely Place & Identity with Professor Buckley. It has taught me about understanding what words mean and how the context of words will vary depending on the circumstances. I’ve learned about how culture affects how people treat each other, which is something I’ll continue to think about post-graduation. This class changed my perspective on groupthink and how it’s important to listen to what others have to say instead of letting one word define a whole narrative.

It's important to listen to what others have to say instead of letting one word define a whole narrative.
headshot of Anne Alcin
Anne Alcin, Class of 2022

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