Alex McKenna
| School/Division |
Robert P. Stiller School of Business |
|---|---|
| Programs |
Marketing |
| Class | 2021 |
| Pronouns | She/Her/Hers |
| Hometown | The Bronx, New York |
| Study Abroad | Dublin, Ireland |
Specialization
Digital Marketing
Internship
Books Ireland Magazine in Dublin, Ireland
Favorite Classes
Intro to Digital Marketing, Marketing Analytics
Tell us a bit about your experience in your major!
The Marketing professors I have had have all been amazing to have classes with. They keep lessons up-to-date with relevant industry knowledge, have a wide network of other Marketing professionals that is used for live-client projects, and are awesome human beings overall. There is such a variety of careers that Marketing students can choose from, and I’ve appreciated that the courses are set up to allow students to explore what parts of Marketing they have strengths in, and furthermore, what areas they’d like to work in specifically. I’ve found a love for social media marketing that is focused in data-driven content creation, and have been very lucky to have had multiple internships within that field.
What do you like about your professors at Champlain?
I love how real the professors I’ve had are. It’s rare to get a professor who is teaching outdated information about a subject, and there are so many professors who are fresh out of actively working in the industry, or they’re still publishing content in the industry while teaching at Champlain. I’ve found connecting with professors to be quite easy, and when you get to know a professor really well, they are a forever connection who is always available to give advice or a recommendation to help you-even when you’re not in their class that semester.
What extracurricular activities are you involved in?
I’ve been a mentor for Champlain DREAM since the first Friday of my first year. DREAM is a mentorship program for lower-income kids, providing them with enriching activities and opportunities, as well as college student mentors who give them support and advice. It has been a great way to meet new people at Champlain, but also for being able to engage with local Vermont communities that I wouldn’t have known otherwise. I’ve always enjoyed working with kids, and I’ve been able to make meaningful connections with all of them, specifically my official mentee, who is like a sister to me now.
There is such a variety of careers that Marketing students can choose from.
Alex McKenna, Class of 2021
More Student in Marketing
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