Marketing Communication Major
Businesses run on stories and data. Tune in to emerging marketing strategies and graduate ready for your career, with impressive industry-standard certifications.
Learn to weave stories from data. There’s a career in it.
As communication and marketing become increasingly intertwined, employers see a need for quick-thinking, versatile leaders with experience in both. Our rigorous Marketing Communication program immerses you in the practical work of the profession, combining communication methodology and emerging strategies with business experience. This major evolves with industry trends, emphasizing the connection between raw data and statistics, branding, and storytelling, making you job-ready before your career begins.
What Is Marketing Communication?
Once, a company’s marketing referred to how it obtains business, and its communication was how it spoke. Those borders are gone.
Marketing communication studies today investigate both marketing and communication, as well as the overlap between them. As a marcomm student, you’ll develop critical skills including writing, digital marketing, public relations, content strategy, graphic design, video production, critical thinking, and creativity. You’ll be well prepared to lead marketing and communication strategies in the modern workplace. If you’re ready for professional experiences, including performing work for real clients and mastering production of digital materials such as social media, we invite you to jump into the action with us at Champlain.
Why Study it at Champlain?
Like all of Champlain’s academic programs, Marketing Communication is grounded in hands-on learning that puts you at the center of your studies. You’ll have the support of faculty and career counselors to explore the field and uncover your calling. You’ll gain experience in both marketing and communication, developing critical skills including writing, digital marketing, public relations, social media, content strategy, graphic design, video production, critical thinking, and creativity; you’ll be well prepared to lead marketing and communication strategies in the modern workplace.
You’ll jump into Marketing Communication classes in your very first semester. This early learning means you have more opportunities to explore interests and make sure the major is a good fit for you. It also means you have more time for valuable internships.
Employers love working with Champlain College interns because they know you’ve already learned the basics, even after just one semester. You’ll hold industry standard certifications by your third year. You’ll be working on long-term client projects in class, putting everything you learn into practice. Combining Marketing Communication with one of our many minors, you’ll be able to create your professional niche and build a wealth of experience.
Different by Design
Built-In Certifications
Industry-standard credentials (like HubSpot and Google Analytics) are built right into your classes – you’ll graduate ahead of the curve with these on your resume.
Study the Future
Learn to pace and predict industry trends in a program that changes with the times, building the skills to serve tomorrow’s audiences.
Work With Clients
You’ll perform work for real clients, setting goals and objectives, creating strategies, conducting research, and developing content for social media, events, and written marketing materials.
Facts & Stats
According to Glassdoor.com, marketing and communication professionals earn competitive salaries, reflecting the high demand for their specialized skills.
Job growth for Marketing Managers jobs expected between 2021 to 2031 by the U.S. Bureau of Labor Statistics – slightly greater than the average.
Champlain College was listed among the “Best Colleges” by U.S. News & World Report in 2025.
Combining Traditional Business with Communication Strategies
Sample Courses in the Marketing Communication Major
Our Marketing Communication curriculum is designed for students who are interested in the intersection of communication methodology and business experience. It offers a combination of emerging marketing strategies, strategic communication methods, and practical skills. You’ll tailor your learning by selecting a minor to compliment your studies and explore your interests in-depth. Check out some of the engaging and hands-on courses in our program.
You might also be interested in these…
Based on your interest in the Marketing Communication major, we thought you also might like to check out these other academic programs and opportunities.
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Majors
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Marketing Major
Start building your professional marketing skills right away, taking hands-on courses in your first semester. Intern with local companies, and graduate career-ready.
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Writing & Publishing Major
Talent is an amazing ingredient, but it’s not the whole recipe. Working writers need a solid foundation in the mechanics of writing, a storyteller’s gift for narrative, a poet’s eye for detail, and drive to keep adapting and improving improving in a fast-changing industry. Champlain College can give you all that and more.
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Creative Media Major
Develop your self-expression in our Creative Media major, and learn the business side of interdisciplinary production, digital creation, and entrepreneurship.
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Integrative Professional Studies Major
Design your own major through Champlain’s Degree Design Lab. You’ll combine courses and real-world learning experiences to personalize your own education.
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Minors
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Graphic Design Minor
Perfect your technical skills while learning how design impacts messaging and vice versa. Explore the latest digital-image software and learn how to create professional communication materials.
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Areas of Study
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Creative Arts & Communication
With many majors to choose from, you decide how to bring your ideas to life and communicate them to the world.
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Business & Data Analytics
Drive change at the intersection of information and impact with one of these majors.
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Sign Up To Get Stickers + Helpful Info
Ready to be inspired? Fill out the form and sign up to receive helpful information about Champlain College—plus, we’ll send you a full sheet of high quality stickers designed by one of our Graphic Design & Visual Communication graduates.
Career Success
Our Marketing Communication students graduate ahead of the curve with valuable industry-standard certifications and professional experience on their resumés. You’ll be prepared to launch your career.
Your Career Outlook
By the time you graduate, you will …
- Demonstrate mastery in marketing and communication strategy by applying data, consumer behavior theory, and in-depth analysis to create a strong foundation for the development of a clear brand that resonates with stakeholders.
- Exhibit multi-channel media fluency, applying communication skills including oral, written, visual, digital, and technological to successfully engage multiple stakeholders.
- Carefully evaluate and assess the ethical implications of integrated marketing communication campaigns, as well as integrate ethical values that guide media practices and professional standards in order to become responsible producers of media.
- Create and deliver projects that demonstrate a working knowledge of communication and marketing technologies and meet project/client expectations as well as ethical, inclusive, and cultural standards, and maintain an appreciation for the rapidly changing nature of the field.
You’ll Find a Career In…
- Associate Digital Marketing Manager
- Branding & Digital Marketing Specialist
- Community manager
- Creative Content Designer
- Digital Communication & Online Brand Developer
- Director of Marketing & Communication
- Director of Media & Promotion
- SEO Project Manager
- Social & Brand Community Manager
- Social Media Specialist
More Inside Marketing Communication Major
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Overview
Businesses run on stories and data. Tune in to emerging marketing strategies and graduate ready for your career, with impressive industry-standard certifications.
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Curriculum
Your career in marketing communication begins now with Champlain’s Upside-Down Curriculum. Discover the difference that doing on day one has on your success.
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Faculty