Concentration
Division of Communication & Creative Media 
Graphic Design & Visual Communication Major
Current Students College Catalog 

Solve visual problems using tools like photography, typography, and illustration.

While a background in graphic design and visual communication can take you into almost any industry, directly focusing on graphic design is a very popular career path—after all, it’s why many students choose this field of study in the first place.

A concentration in Graphic Design provides those students looking to master artistic training and technique with ample space to both produce studio work and pursue professional goals. Graphic designers are needed at nearly every organization-from product labels to gala invitations, graphic design is a highly desired talent that employers today are increasingly paying attention to. Because graphic designers assist in every phase of the design, production, and release of branded materials-but tend to not engage often in project and campaign concepting, like visual communication designers do-graphic designers enjoy a quality of life that strikes a balance between artistic integrity and career trajectory.

Dive into fascinating topics like the relationship between typographic principles and animation fundamentals, the requirements of digital artwork – pixel, vector, and page layout, solving communications problems of diverse character, and the finer points of planning, capturing, transferring, modifying, and formatting your still and video imagery for use in successful graphic design projects. With our Graphic Design concentration, you will develop your analytical skills and build a toolbox of skills and resources that can be implemented in a variety of career settings. Through courses in this concentration, you can:

  • Learn more about planning, capturing, transferring, modifying, and formatting your still and video imagery for use in successful graphic design projects.
  • Apply the principles of motion graphic design to practice and explore systems and the synthesis of text and image.
  • Learn approaches to solving communications problems of diverse character and increasingly practical application.
  • Learn skills and knowledge both in producing digital artwork and in supervising the print production process.
  • Develop work to showcase in your professional portfolio.

Courses in the Graphic Design Concentration

VCD 115
VCD 203
VCD 300
VCD 310
VCD 400

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