Marketing Minor
Great marketing is a key part of any successful business. Learn the fundamentals of marketing to boost your resume, enhance your career, and get a better understanding of your industry.
Why Minor in Marketing?
In today’s rapidly evolving media landscape, marketing is a dynamic and exciting field. We must constantly be adding to our arsenal of media options as they become available and we must choose the most effective platforms for any given communication. If you are interested in learning how to stay on top of the ever-evolving methods of marketing, Champlain’s Marketing minor is perfect for you.
Upon completing the Marketing minor, you will be able to:
- Understand why marketing is a vital part of business
- Manage the marketing process and create value for the organization and all stakeholders
- Demonstrate multi-channel communication skills including oral, written, audio/visual, and digital communication
- Apply consumer behavioral theories in projects and live case studies
- Integrate customer relationship concepts and theory into planning and recommendations for business
- Evaluate and assess the legal and ethical ramifications of your actions and decisions
Courses in the Marketing Minor
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Majors
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Marketing Major
Start building your professional marketing skills right away, taking hands-on courses in your first semester. Intern with local companies, and graduate career-ready.
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Areas of Study
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Business & Data Analytics
Drive change at the intersection of information and impact with one of these majors.
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Majors & Programs
With more than 100 professional areas of study—and career-relevant work experience built into each and every program—a Champlain degree offers a huge advantage when marketing yourself to prospective employers.
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